I wanted to share a couple of insights I used to help drive over 400+ Beta Testers into my product ZoZo. The best part of these strategies is you won’t have to spend a dime driving people into your product.
💡 ZoZo is an app that allows you to create Keyboard Shortcuts for the Photos, Text Phrases, Text Phrases & Links you share the most.
This to me is the most important strategy of them. Building In Public means you’re share updates, sneak peaks, roadblocks, etc on your Social Media.
The best platform that allows you to successfully do this is Twitter. Twitter has a MASSIVE #BuildingInPublic community, add this Hashtag to your Building In Public Tweets and you will start engaging with other people.
The reason this strategy is so important is do to the rawness of building in public, people get to see your ups, downs and the in between.
You will start to build an audience of followers and people interested in using your product.
The next thing you’re going to want to do is to get your app on TestFlight which will allow you to start inviting Beta Testers to start testing your App.
I highly suggest collecting as many Apple ID Emails as you can so that you can also add them to your Newsletter. Collecting these emails will allow you to stay in touch with your early access users.
But if you want to reduce the friction of onboarding Users onto your app you can always enable the public TestFlight Link which will allow Users to download your app instead of receiving an invite via email.
You can enable the link right in TestFlight.
Once you have your public link ready to go, I suggest finding Reddit Channels that align with your app. Post in these channels and attach the public TestFlight link to your post.
On Twitter make sure you attach the this public TestFlight Link to EVERY Building In Public post. That way when Users tune into your Ups & Downs they also have the option to start using your app.
I was able to drive over 400 Beta Testers into my App ZoZo by constantly promoting on Twitter + Reddit. You can do the same, get creative and have fun with it! I hope these strategies help you with building your Early Access User Group!
